Our Story
Inspired by the sea, perfected for your pet
Harnessing the bounty of Grimsby, UK, and Busan, South Korea – two global hubs for fresh seafood – we embarked on a mission to create exceptional pet nutrition.
Partnering with local processors, we harnessed the power of wild-caught fish, ensuring the highest quality and sustainability standards. Our team of expert nutritionists developed the WIX range, drawing inspiration from ancestral diets to create food that aligns with pets' natural instincts.
By combining premium ingredients, meticulous preparation, and a deep understanding of canine and feline biology, we've crafted a product line that nourishes from within and celebrates the extraordinary bond between pets and their owners.
Our unwavering commitment to quality and industrial excellence ensures consistently high standards for our customers worldwide.
Our Mission
We provide the most transparent & nutritionally complete diet for pets and education for their owners.
WIX is formulated with only the highest quality freshly prepared animal ingredients, vegetables and botanicals, alongside the very best quality minerals and vitamins.
Our Vision
We want to create a world where every pet is healthy, through our mindfulness, education, products & services.
We are continuously working to improve and develop the range products that we offer, staying true to our roots and being mindful of our environmental impact as a company.
Our Philosophy
AS CLOSE TO THE ANCESTRAL DIET AS WE CAN BE
Dogs and cats are carnivores, meaning that while they can eat fruit and vegetables as part of their balanced diet, they need meat as a primary source of their diet to achieve optimal health. WIX was created to offer an alternative to raw food while keeping as close to the ancestral diet as possible.
